Media links

As I readjust to North American life and grapple with, among other things, the fact that I am no longer tall or living (comfortably) on $12 a day, I wanted to share some recent media coverage.

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Farewell Bolivia…

The Ramos family. From L-R: Genero, Vladimir, Elizabeth, Noemi, Rebecca, Gilda Marilin and Leonida

The Ramos family. From L-R: Genero, Vladimir, Elizabeth, Noemi, Rebecca, Gilda Marilin and Leonida

As I count down the hours to my departure from Bolivia, I would like to extend a huge thank you to all of you for supporting this venture, in a whole host of different ways – whether it be in the form of generous donations for my fundraising campaign, moral support, words of wisdom, logistical help, care packages, hand-knitted hats and much more along the way.

We raised a remarkable $4896, surpassing my $3000 target and all of my expectations.  http://cci.akaraisin.com/Crossroaderfundraising/JoniWard  All funds raised go directly to support Crossroads` vital projects and activities in their eight partner countries.  From myself and all the farmers and families I have worked alongside here in Bolivia, thank you.

The impact of this project is significant and tangible.  The livelihoods of rural Bolivians are being sustained through access to an expanded Canadian coffee market.  New relationships have been established; fair trade, organic coffee from COAINE cooperative will be available in Montreal, Ottawa and Nova Scotia later this year, as well as currently in Manitoba.  (I am still not quite over the fact that I will soon be able to drink this very coffee only a couple of blocks from my home!)  My volunteer successor will be heading out to Bolivia in the coming weeks, ensuring the project’s long-term sustainability.

It has been an incredible, enriching, humbling journey, both personally and professionally, and I am profoundly grateful for your interest and support.

***

With the recent tragedy of the collapsed garment factory in Bangladesh, where the horrifying death toll has now reached over 900 people; it is acutely apparent that our collective progress towards safe and fair working conditions has an awful long way to go.  As millions of people toil daily in deplorable conditions, creating item after item to be sold cheaply in the West, exercising our purchasing power to seek out direct or fair trade products is ever more important.  From the comfort of our privileged lives, it is all too easy to let distance cloud our perspective and numb our ability to act.

We all have the power to make a difference.  We all have a responsibility to reflect upon the purchases we make and the people behind the products we consume.  After all I have learned and witnessed here in Bolivia, I find it hard to believe that we can drink coffee for the low prices we pay.  Coffee should not be cheap.  The livelihoods of farmers and their families are at stake.

Every single coffee bean goes through a long, laborious process before it makes it into your steaming cup of espresso or latte.  So the next time you’re browsing a supermarket aisle or at the counter of your favourite café, I urge you to take a moment and spare a thought for the farmer and the family behind your morning cup.  Be curious, be accountable, ask questions beyond looking for logos, seek out direct or fair trade coffee.  And know that you will be changing lives in the process.

Bridging the gap with direct trade

From L-R: Lay Yong Tan, Fidel Palle, Walter Callisaya Michel, Mario Condori Palli, Anne Winship, me, Jean-François Leduc, Erin Cochrane and Alix Reid

From L-R: Lay Yong Tan, Fidel Palle, Walter Callisaya Michel, Mario Condori Palli, Anne Winship, me, Jean-François Leduc, Erin Cochrane and Alix Reid

Rounding off my Crossroads’ mandate with a week as inspiring and motivating as the one I have just experienced, is truly a gift.  From April 24th – May 1st, I hosted five Canadian micro-roasters (four invitees, one self-financed), with an objective of establishing direct trade relationships.  We braved Death Road, visited coffee plantations, met farmers and their families, toured facilities, cupped coffee, discussed potential partnerships and negotiated contracts.

Hailing from Quebec, Ontario, Nova Scotia and Manitoba, the group was diverse – from one micro-roaster who was enjoying her first trip outside North America, to another who has 40 such coffee-origin trips under his belt.  Each had unique experiences and knowledge to offer, along with a shared passion for coffee and a commitment to direct trade.  I learnt a huge amount throughout the visit and am filled with respect and admiration for the individuals I had the pleasure of hosting.  

Meet the micro-roasters

Alix Reid, Green Bean Coffee Imports

Alix Reid, Green Bean Coffee Imports

Anne Winship, Bean Fair

Anne Winship, Bean Fair

Jean-François Leduc, Café Saint Henri

Jean-François Leduc, Café Saint Henri

Lay Yong Tan & Erin Cochrane, T.A.N. Coffee

Lay Yong Tan & Erin Cochrane, T.A.N. Coffee

"Caranavi province: Coffee capital of Bolivia"

“Caranavi province: Coffee capital of Bolivia”

Meet the producers

We visited coffee plantations at altitudes ranging from 1200m to 1700m, spending time with farmers and their families.  The fair trade premiums that COAINE receives are essential for the livelihoods of these families.  Beyond ensuring a fair wage, fair trade enables access to health services, education and other social services which would otherwise remain out of reach for these rural communities living in poverty.

Fidel Palle, coffee farmer

Fidel Palle, coffee farmer

Walter Callisaya Michel, COAINE's treasurer

Walter Callisaya Michel, COAINE’s treasurer

Mario Condori Palli, President of COAINE

Mario Condori Palli, President of COAINE

Mario and his wife Bertha

Mario and his wife Bertha

Genero Ramos, coffee farmer

Genero Ramos, coffee farmer

Genero Ramos with two of his daughters, Rebecca (12) and Noemi (11)

Genero Ramos with two of his daughters, Rebecca (12) and Noemi (11)

Genero with his son, Vladimir (2)

Genero with his son, Vladimir (2)

Genero`s wife Elizabeth with their other two daughters, Gilda Marilin (5) and Leonida (7)

Genero`s wife Elizabeth with their other two daughters, Gilda Marilin (5) and Leonida (7)

With the Ramos family

With the Ramos family

Dialogue and discussion

While visiting the coffee production zone around Caranavi, we connected with several members of COAINE in the community of Niño Jesus.  After an enormous lunch, lively discussion ensued and it was inspiring to see producers and micro-roasters learning from one other, and listening with respect and receptivity.  

A warm welcome in Niño Jesus

A warm welcome in Niño Jesus

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Esteban Bohórquez, founding member of COAINE, speaking to the cooperative's progress over the years

Esteban Bohórquez, founding member of COAINE, speaking to the cooperative’s progress over the years

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COAINE cooperative members

COAINE cooperative members

The little guy on the right is sporting a Justin Bieber T-shirt, especially for our Canadian cohort perhaps...

The little guy on the right is sporting a Justin Bieber T-shirt, especially for our Canadian cohort perhaps…

 

With Anastacio Mamaní Callisaya

With Anastacio Mamaní Callisaya

Micro-roasters and producers in Niño Jesus

Micro-roasters and producers in Niño Jesus

The coffee harvest

The cosecha (harvest) for coffee begins in April and continues through to August.  We were able to try our hand at picking coffee cherries, as well as observe the washing, pulping, fermenting and drying processes.  COAINE produces four main varietals of coffee : criollacaturracatuai rojo and catuai amarillo.

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Coffee plants, laden with cherries

Coffee plants, laden with cherries

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Bertha showing us how it's done

Bertha showing us how it’s done

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Coffee cherries (it took me a very long time to pick this small amount!)

Coffee cherries (it took me a very long time to pick this small amount!)

Washing the coffee cherries

Washing the coffee cherries

Erin, working the pulping machine

Erin, working the pulping machine

Vincente, coffee farmer, with pulped coffee beans

Vincente, coffee farmer, with pulped coffee beans

Picking out defective beans as the coffee dries

Picking out defective beans as the coffee dries

Visiting COAINE`s new wet mill facility in Muñecas (built with the aid of fair trade premiums)

Visiting COAINE`s new wet mill facility in Muñecas (built with the aid of fair trade premiums)

Coffee cupping

Our coffee cupping session took place up at FECAFEB`s facilities in El Alto.  FECAFEB (La Federación de Caficultores Exportadores de Bolivia) is the umbrella organization for all Bolivian coffee cooperatives.  Coffee cupping is the method of evaluating various characteristics of a particular coffee bean.  Much like wine tasting, coffee cupping is a complex process, determining taste, flavour, fragrance and aroma.  By sniffing and tasting the coffee at different stages, it is possible to evaluate attributes such as balance, body, acidity, sweetness, after-taste, clean cup and uniformity.

At this early stage in the harvest, fresh coffee beans from only the lower altitudes were available for tasting.  We cupped three batches of coffee beans all from the same farm: criollacatuai rojo and a combination of the two.  Extreme care was taken to treat the beans to the exact same process to produce the most accurate results.  Four cups of each batch were prepared in order to identify consistency or lack thereof.

Much sniffing, slurping and silent rumination later, the merits of the coffee were discussed and the varietals revealed.  Incredibly, Jean-François and Lay Yong (both certified coffee cupping judges) were able to identify which of the three batches was the mix of coffee varietals during a blind taste test.  Impressive!

Coffee cupping at FECAFEB (La Federación de Caficultores Exportadores de Bolivia)

Coffee cupping at FECAFEB (La Federación de Caficultores Exportadores de Bolivia)

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Firstly, the fragrance of the dry grains is evaluated

Firstly, the fragrance of the dry grains is evaluated

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Next, we tested the aroma of the grains once infused with hot water

Next, we tested the aroma of the grains once infused with hot water

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Testing the aroma again, while breaking the surface with a spoon

Testing the aroma again, while breaking the surface with a spoon

 With the crema removed, the coffee is slurped vigorously,(with obligatory accompanying noise!) allowing for the coffee to cover the palate evenly

With the crema removed, the coffee is slurped vigorously,(with obligatory accompanying noise!) allowing for the coffee to cover the palate evenly

Tasting several samples of the same batch enables any inconsistencies or defects to be identified

Tasting several samples of the same batch enables any inconsistencies or defects to be identified

At FECAFEB, after a successful cupping session

At FECAFEB, after a successful cupping session

Results and good news!

We concluded a productive week by visiting COAINE`s dry processing plant up in El Alto.  Each micro-roaster had an opportunity for some one-on-one time with cooperative members, with myself and another translator present.  I am thrilled to report that both T.A.N. Coffee and Café St Henri negotiated contracts with COAINE and will be sharing a container from this year`s harvest!  T.A.N. Coffee is importing 220 bags (at 70kg each) and Café St Henri, 60 bags.  Furthermore, both micro-roasters are collaborating with COAINE to produce high quality coffee with unique specifications, relative to their markets.

With this, I am more than delighted to realise that my Crossroads mandate has allowed things to come in a glorious full circle, that I could only dream of, seven months ago.  Since Cafe St Henri is based in Montreal – with three cafés and a number of wholesale customers – I will be able to drink COAINE’s fair trade coffee only a couple of blocks from my Montreal home.  Having a personal connection with the producers behind my morning coffee is a truly wonderful prospect!

Heartfelt thanks to everyone involved in the success of this visit and these partnerships.  I can say with confidence that Crossroads is bridging a much-needed gap with its international development projects such as this fair trade initiative.  Real change is happening.  Lives are being transformed.

Making a difference one cup at a time – Vancouver Sun article

My article in the Vancouver Sun – “Making a difference one cup at a time”:

http://www.vancouversun.com/business/Making+difference+time/8308418/story.html#ixzz2S2Hef96t

I write this having just waved off our visiting Canadian coffee roasters at the airport.  It was an incredible, inspiring week and a wonderful way to wrap up my volunteer mandate.  Stay tuned for a full report! 

Unbelievably, I now have a little over ONE WEEK remaining in Bolivia…these seven months have flown by!